N/A Marketing/Advertising or Public Relations
TheHomeMag® was founded in July 2002 as a single magazine location in southwest Florida with a simple purpose to drive local business to local home improvement businesses through a high-end direct mail magazine. Today, we are a collection of corporately and franchise owned Publishers with the same common core purpose: to connect reputable local home improvement companies with the top single family owner-occupied homes in every market we publish by designing client-specific brand-to-action advertising.
At present, there are nearly fifty TheHomeMag® magazine publications in production in 23 states. In addition to our core magazine, many also produce a broad sampling of accessory products like HomeIMPROVED®, extended Bookmarks, DML Cards, and other off-page Inserts. Our Publishers collectively serve over 5,000 print advertising clients each month plus many more web clients nationwide.
With nearly 130 million magazines and accessory products mailing to the top single family homeowners each year generating some 2 million client-calls annually, our focus remains unchanged from those early days: to create the best top calls for every client from buying homeowners every month with a common effort that pushes us to strive toward creating Raving Fans in our clients, our audience, and each other.
Becoming number one did not drive our efforts. However, these efforts and our results have made us America’s #1 Home Improvement Magazine®.