Spotlight Strategies


Erin Smith,an accomplished health care administrator turned business owner, brings rare behavioral expertise to the world of small business. Susan McCarty, a serial entrepreneur since the mid ‘80s, has diverse multi-business management experience. Combining their firms in 2011, they now lead a top printing firm in the Greater Indianapolis area. Their strategic partnership in Spotlight Strategies utilizes their unique talents and strengths to service other businesses through, print, apparel, promotional items and signs.

Clients appreciate their customer-centric approach to helping identify and formulate the right answers to the various marketing challenges that confront businesses daily. As long-time business owners, Erin and Susan understand the bottom line is always a factor. They know business owners are looking for ROI every time they spend a dollar.

Susan, Erin and their staff will work to understand your business’ needs, make recommendations to help you grow your business, deliver excellent products and superior customer service — utilizing proven strategies that make you look good!

In addition to helping customers and running their businesses, both Erin and Susan are active members of various Chambers of Commerce, the National Association of Women Business Owners (NAWBO), and numerous industry trade organizations. Spotlight Strategies also holds certification by the City of Indianapolis & the State of Indiana as a Woman Business Enterprise.


Erin (Smith) Pennington

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